If you’ve recently come across news headlines about harmful chemicals like PFAS being found in baby wipes, you’re right to be concerned—and you’re not alone. These reports are prompting many parents to take a closer look at what’s really in the products they use on their children’s delicate skin. After all, baby wipes aren’t a once-in-a-while product—they’re a daily essential. That means their ingredients are likely coming into repeated contact with your baby’s body.
Natracare, the woman-founded, pioneering brand of ecologically sound period and personal care products, has quietly led the way when it comes to transparency, third-party testing, and safer ingredients. From 100% organic, GOTS-certified tampons to plastic-free pads and makeup remover wipes to zero-PFAS baby wipes, Natracare is a smart solution that’s kind to people and the planet.
So, What Are PFAS, and What’s All the Buzz About?
PFAS stands for per- and polyfluoroalkyl substances. It’s a class of manmade chemicals used for their resistance to water, oil, and heat. They’re found in everything from cookware to waterproof clothing to, you guessed it, personal care products like conventional baby wipes, makeup remover wipes, and more. PFAS are sometimes referred to as “forever chemicals” because they don’t easily break down in the environment or the human body. Over time, they accumulate—and that’s where the real problems begin.
Scientific studies have linked PFAS exposure to hormone disruption, immune system effects, low birth weight and developmental delays in children, and even certain cancers. So when news broke that PFAS were allegedly found in some popular baby wipe brands, it understandably caused alarm among parents and caregivers.
Natracare: Doing the Right Thing Since the Beginning
But long before PFAS became a buzzword, Natracare was setting a higher standard. Founded in 1989 by Susie Hewson, a true eco-warrior, Natracare has focused on creating organic, toxin-free personal care products that are safe for people and the planet. In fact, they’re the creator of the world’s first certified organic tampon! From tampons and pads to baby wipes, Natracare doesn’t just talk about living clean—they’ve built their brand around it.
Their Organic Baby Wipes are a perfect example of that commitment. Made with 100% GOTS-certified organic cotton, they’re plastic-free, GMO-free, and contain no alcohol or synthetic fragrances. That alone is enough to stand out in a crowded category—but Natracare goes even further.
Unlike many brands that simply claim to be nontoxic, Natracare actually tests for PFAS—and they publish the results. In fact, they test for 175 different PFAS chemicals through independent third-party labs, and their wipes have shown zero traces. That’s the kind of radical transparency that modern parents deserve.
In addition, Natracare’s baby wipes are EWG Verified™, which means they meet some of the most rigorous safety and environmental standards in the industry. It’s not an easy certification to earn—and that’s just one more reason Natracare stands apart.
Why This Matters
Like me, perhaps you’ve wondered whether words like “natural” or “gentle” printed on product packaging really mean anything these days. The personal care aisle is full of vague marketing terms, and it’s a fact that many brands rely on greenwashing to win over health-conscious consumers.
Parenting is overwhelming enough without having to second-guess every product you buy. But when it comes to something that touches your baby’s or children’s skin multiple times a day, you deserve more than reassurances—you deserve proof.
And that’s exactly what Natracare provides: They care about people and the environment, and they’re committed to backing up every claim they make. While some brands are busy reacting to negative press right now, Natracare is simply continuing to do what it has always done: putting transparency, safety, and people first.
The Bottom Line
With harmful chemicals like PFAS making their way into everyday products, now is the time to be proactive. Ask more questions. Read product labels. And choose brands that don’t just say they’re clean but actually show you.
For me, the choice is simple. I want a baby wipe I can trust completely, and that’s why I use Natracare.
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