Hey there, boutique owners and dropshippers! Let’s talk about the real superheroes of fashion – plus-size clothing. You know that feeling when you find a pair of jeans that actually fit and look awesome? That’s the magic we’re bringing to the wholesale game. Buckle up, because we’re diving into why stocking plus-size isn’t just good karma… it’s great business.
66Disco’s plus-size wholesale line isn’t just inventory—it’s your secret profit weapon.
1. Plus Size Tops That Do More Than “Cover Up”
66disco.com recommends you think beyond basic tees (though those sell like hotcakes). Right now, retailers killing it are stocking:
Retro crop tops (yes, for size 20+ bodies!) with cheeky slogans like “Space for Dessert”
Bold button-ups in tropical prints – perfect for layering or wearing open at the beach
Ultra-soft modal fabric tanks that move like liquid (your customers will buy 3 colors minimum)
Pro tip: Pair these with your existing jewelry displays. Bigger frames = more visible necklines = accessory upsells!
2. Plus Size Dresses: Where Comfort Meets Drama
The secret sauce? Pockets. Seriously, 78% of plus-size shoppers in a 2024 survey said they’d pay $10 extra for functional pockets. Hot picks:
Swiss dot plus size midi dresses (stretchy waistbands = happy customers)
Bodycon? No, Body-YES – high-compression fabrics that smooth without squeezing
Tiered maxi dresses in moody florals – Instagram bait for curvy influencers
Fun fact: One boutique owner in Texas sold 200 units of a single “date night” wrap dress by tagging local wedding planners.
3. Plus Size Bottoms That Don’t Lie
Forget “slimming” jargon. What sells:
Paperbag waist jeans with actual functional belt loops
Joggers disguised as dress pants (elastic is your friend)
High-waisted leggings with phone pockets – gym-to-grocery-store chic
Watch this: A dropshipper added video demos showing how their size 24 jeans stretch over hips without gaping at the waist. Returns dropped 40%.
4. Plus Size Activewear That Works Harder Than Your Gym Buddy
This category’s growing 23% faster than straight-size activewear. Must-haves:
Crisscross back sports bras with reinforced straps (no uni-boob effect)
High-waisted bike shorts in neon colors – TikTok made them famous
Mesh panel hoodies that show just enough skin during workouts
Genius move: Bundle matching sets. Curvy customers often buy 2+ color combos when paired together.
5. Plus Size Outerwear That Actually Closes
No more“it’s oversized, just wear it open!” excuses. Top performers:
Faux leather moto jackets with stretch side panels
Trench plus size coats in extended sizes – rare find = customer loyalty
Puffer vests with side ties for adjustable shaping
Real talk: One retailer added “zipper test” photos (jacket fully closed over mannequins with 50”+ busts). Conversion rates doubled.
6. Plus Size Swimwear That’s Vacation-Ready
The days of frumpy plus size swimsuits are over. What’s trending:
High-neck tankinis with tummy control lining
Cheeky bikini bottoms with UPF 50+ fabric
One-shoulder maillots – unexpected detail = standout product
Cash hack: Offer matching sarongs. 62% of plus-size swim shoppers add a cover-up to their cart.
Why This Isn’t Just “Nice” – It’s Necessary
The average American woman now wears size 16-18, but most stores still act like size 12 is “plus.” Here’s the kicker: plus-size shoppers spend 34% more per transaction than straight-size buyers when they find styles they love. They’re also 3x more likely to post tagged photos – free marketing!
Your Action Plan
Mix basics with statement pieces (rule of thumb: 60% everyday wear, 40% bold styles)
Use real people in size charts – no more headless mannequins
Highlight adjustable features (drawstrings, elastic, tie-backs) in product descriptions
Final thought: The best-selling plus-size item in 2024 wasn’t a dress or jeans… it was a $22 ribbed tank with a built-in bra. Why? Because it solved a real problem (no digging bra straps!) with zero fuss. That’s what this market craves – clothes that make life easier, not a “before & after” story.
Ready to make your boutique the go-to for the 67% of plus size women the fashion industry still ignores? Let’s get those racks (and profits) expanding.
